Senior Director Integrated Marketing Customer Marketing (Customer Strategy)
Senior Director Integrated Marketing Customer Marketing (Customer Strategy) Location:
Plano, TX, United States (https:
//jobs.
jcp.
com/jobs/location/331655/plano-tx-united-states) - Job ID:
1114006 Corporate Positions Marketing & Advertising Job Type:
Full-Time Date Updated:
Jun 28, 2023 Senior Director, Integrated Marketing Strategy TheSeniorDirector, Integrated Marketing Strategywill support and assist and partner with theVP Customer Marketingby driving JCP growth and awareness through integrated marketing strategies and solutions overseeing five marketing pods ((Beauty, Good Apparel, Jewelry and Home, Latinx, and Signature and Diff).
This is a critical leadership role, responsible for the Integrated Marketing team.
In this role, you will be responsible for leading and developing and executing marketing strategies and campaigns, building brand strategies for owned and partner brands, managing the integrated marketing team to deliver communication plans.
You will be highly skilled in balancing short term revenue goals with long term brand value and other corporate goals.
With experience interpreting and leveraging all market data, consumer research and category trends (retail/fashion/product/service/consumer) you will define the branded integrated content direction for optimized marketing ROI.
Primary
Responsibilities:
Leads the Integrated Marketing team and is squarely focused on building marketing solutions across the portfolio of brands and services (Beauty, Good Apparel, Jewelry and Home, Latinx, and Signature and Diff).
Leverage your strong Marketing Strategy and leadership skills to coach and grow the team in capability and marketing proficiency.
Contribute as a leader to the development of JCPenney's overall marketing strategy including through cross functional partnerships and influencing.
Defines overall marketing strategy for the portfolio and optimized to both sales and customer goals.
Develop and execute integrated marketing plans that leverage a mix of tactics and messaging executed via digital, social media, email, events, PR, and content marketing to support growth of; business, corporate brand, and owned/partner brands.
Build and implement positioning strategy for key owned brands, categories and departments that aligns with business objectives and executed through integrated marketing campaigns.
Contribute to seasonal messaging strategies by integrating the key brands and products into the defined customer story and content plans
Manage partnerships with National brands to optimize marketing involvement in line with overall business and marketing strategy.
Partner teams across marketing and creative on the development and execution of all marketing collateral, including advertising, promotions, and digital assets etc.
Partner with media, content, and channel teams to define the integrated marketing needs for categories, brands, and products to deliver marketing performance goals, asset needs and executional requirements.
Collaborate with cross-functional teams to develop brand guidelines, messaging, and creative assets that align with the company's merchandise strategy for owned brands.
Analyze and apply market research to identify new opportunities for the brands, categories and products and stay up-to-date on industry trends.
Lead the communication of effectiveness of marketing campaigns and adjust strategy as necessary.
Core Competencies & Accomplishments:
12
years of experience in brand or integrated marketing, with at least 5 years in a leadership role ideally in different industries / categories like consumer brands, consumer packaged goods, retail, or fashion.
Experience developing and implementing successful integrated marketing campaigns that leverage a mix of tactics including digital, social media, email, events, PR, and content marketing.
Strong track record in retail marketing and advertising for consumer-packaged goods, retail or consumer brands where you developed clear end effective marketing programs.
Strong understanding of brand strategy, channel strategy, media planning and overall marketing principals
Has led a team of no less than 10 marketers and collaborated with senior leaders in a large organization.
Must possess excellent communication skills, leadership skills, ability to collaborate with cross functional teams and knowledge of marketing trends/best practices.
Ability to work in a fast-paced environment, use analytical skills to solve complex problems and manage multiple priorities a plus.
What you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
About JCPenney:
JCPenney is the shopping destination for diverse, working American families.
With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value.
JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical.
The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.
com to more than 650 stores in the U.
S.
and Puerto Rico.
In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.
Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
For more opportunities to join our team please visit our careers page.
Job Title:
Senior Director Integrated Marketing Customer Marketing (Customer Strategy) Location:
Plano, TX, United States (https:
//jobs.
jcp.
com/jobs/location/331655/plano-tx-united-states) -Job ID:
1114006 J.
C.
Penney Company Inc.
Plano, Texas Recommended Skills Analytical Apparel Business Planning Coaching And Mentoring Communication Consumer Packaged Goods Estimated Salary: $20 to $28 per hour based on qualifications.
Plano, TX, United States (https:
//jobs.
jcp.
com/jobs/location/331655/plano-tx-united-states) - Job ID:
1114006 Corporate Positions Marketing & Advertising Job Type:
Full-Time Date Updated:
Jun 28, 2023 Senior Director, Integrated Marketing Strategy TheSeniorDirector, Integrated Marketing Strategywill support and assist and partner with theVP Customer Marketingby driving JCP growth and awareness through integrated marketing strategies and solutions overseeing five marketing pods ((Beauty, Good Apparel, Jewelry and Home, Latinx, and Signature and Diff).
This is a critical leadership role, responsible for the Integrated Marketing team.
In this role, you will be responsible for leading and developing and executing marketing strategies and campaigns, building brand strategies for owned and partner brands, managing the integrated marketing team to deliver communication plans.
You will be highly skilled in balancing short term revenue goals with long term brand value and other corporate goals.
With experience interpreting and leveraging all market data, consumer research and category trends (retail/fashion/product/service/consumer) you will define the branded integrated content direction for optimized marketing ROI.
Primary
Responsibilities:
Leads the Integrated Marketing team and is squarely focused on building marketing solutions across the portfolio of brands and services (Beauty, Good Apparel, Jewelry and Home, Latinx, and Signature and Diff).
Leverage your strong Marketing Strategy and leadership skills to coach and grow the team in capability and marketing proficiency.
Contribute as a leader to the development of JCPenney's overall marketing strategy including through cross functional partnerships and influencing.
Defines overall marketing strategy for the portfolio and optimized to both sales and customer goals.
Develop and execute integrated marketing plans that leverage a mix of tactics and messaging executed via digital, social media, email, events, PR, and content marketing to support growth of; business, corporate brand, and owned/partner brands.
Build and implement positioning strategy for key owned brands, categories and departments that aligns with business objectives and executed through integrated marketing campaigns.
Contribute to seasonal messaging strategies by integrating the key brands and products into the defined customer story and content plans
Manage partnerships with National brands to optimize marketing involvement in line with overall business and marketing strategy.
Partner teams across marketing and creative on the development and execution of all marketing collateral, including advertising, promotions, and digital assets etc.
Partner with media, content, and channel teams to define the integrated marketing needs for categories, brands, and products to deliver marketing performance goals, asset needs and executional requirements.
Collaborate with cross-functional teams to develop brand guidelines, messaging, and creative assets that align with the company's merchandise strategy for owned brands.
Analyze and apply market research to identify new opportunities for the brands, categories and products and stay up-to-date on industry trends.
Lead the communication of effectiveness of marketing campaigns and adjust strategy as necessary.
Core Competencies & Accomplishments:
12
years of experience in brand or integrated marketing, with at least 5 years in a leadership role ideally in different industries / categories like consumer brands, consumer packaged goods, retail, or fashion.
Experience developing and implementing successful integrated marketing campaigns that leverage a mix of tactics including digital, social media, email, events, PR, and content marketing.
Strong track record in retail marketing and advertising for consumer-packaged goods, retail or consumer brands where you developed clear end effective marketing programs.
Strong understanding of brand strategy, channel strategy, media planning and overall marketing principals
Has led a team of no less than 10 marketers and collaborated with senior leaders in a large organization.
Must possess excellent communication skills, leadership skills, ability to collaborate with cross functional teams and knowledge of marketing trends/best practices.
Ability to work in a fast-paced environment, use analytical skills to solve complex problems and manage multiple priorities a plus.
What you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
About JCPenney:
JCPenney is the shopping destination for diverse, working American families.
With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value.
JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical.
The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.
com to more than 650 stores in the U.
S.
and Puerto Rico.
In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.
Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
For more opportunities to join our team please visit our careers page.
Job Title:
Senior Director Integrated Marketing Customer Marketing (Customer Strategy) Location:
Plano, TX, United States (https:
//jobs.
jcp.
com/jobs/location/331655/plano-tx-united-states) -Job ID:
1114006 J.
C.
Penney Company Inc.
Plano, Texas Recommended Skills Analytical Apparel Business Planning Coaching And Mentoring Communication Consumer Packaged Goods Estimated Salary: $20 to $28 per hour based on qualifications.
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