B2B CRM Email Marketing Manager at Samsung in Plano, TX
Role and Responsibilities Campaign Strategy and Management:
Responsible for designing and deploying email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns. These need to be personalized, scalable, automated marketing campaigns. Design and implement high impact and personalized multi-channel marketing programs to generate qualified leads across vertical industries. Partner with the product, insights, content, and sales team to create compelling nurture paths for different personas, and constantly iterate and test to drive improvement. Partner with our Data and Digital teams to identify methods of leveraging customer data, develop campaigns/journeys. Lead Database Management:
Responsible for the maintenance, data integrity and the growth of our lead database. Lead data cleansing initiatives and data synchronization across our platforms. Ability to troubleshoot data inconsistencies between databases. Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality, hygiene and troubleshooting. Marketing Systems Infrastructure:
Responsible for the implementation and management of marketing platforms and systems including Eloqua, (Oracle-based) CRM platform, Adobe, MovableInk, Wunderkind, Salesforce.com and other value added applications. Campaign Reporting:
Manage the development of dashboards and reporting on demand generation campaigns to track effectiveness, lead pipeline, funnel advancement, conversions on marketing campaigns and ROI to identify successes and enhancement opportunities. Work across a diverse set of stakeholders within our mobile marketing organization, ecomm team and the B2B business leadership to ensure vision and strategy align with the business needs while delivering on business goals. Skills and
Qualifications:
Bachelor's degree in business or marketing. 6
years' experience with B2B Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required). Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM; interest in getting under the hood to bend the technology to your will. Prior experience in working with an email service provider, managing a daily email/SMS campaign and reporting on results is required. Experience with A/B testing, messaging, and post-campaign analysis. Certified as an Eloqua preferred. Salesforce.com or related CRM experience is a plus. Knowledge of data capture and hygiene strategies. Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities. Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Responsible for designing and deploying email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns. These need to be personalized, scalable, automated marketing campaigns. Design and implement high impact and personalized multi-channel marketing programs to generate qualified leads across vertical industries. Partner with the product, insights, content, and sales team to create compelling nurture paths for different personas, and constantly iterate and test to drive improvement. Partner with our Data and Digital teams to identify methods of leveraging customer data, develop campaigns/journeys. Lead Database Management:
Responsible for the maintenance, data integrity and the growth of our lead database. Lead data cleansing initiatives and data synchronization across our platforms. Ability to troubleshoot data inconsistencies between databases. Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality, hygiene and troubleshooting. Marketing Systems Infrastructure:
Responsible for the implementation and management of marketing platforms and systems including Eloqua, (Oracle-based) CRM platform, Adobe, MovableInk, Wunderkind, Salesforce.com and other value added applications. Campaign Reporting:
Manage the development of dashboards and reporting on demand generation campaigns to track effectiveness, lead pipeline, funnel advancement, conversions on marketing campaigns and ROI to identify successes and enhancement opportunities. Work across a diverse set of stakeholders within our mobile marketing organization, ecomm team and the B2B business leadership to ensure vision and strategy align with the business needs while delivering on business goals. Skills and
Qualifications:
Bachelor's degree in business or marketing. 6
years' experience with B2B Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required). Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM; interest in getting under the hood to bend the technology to your will. Prior experience in working with an email service provider, managing a daily email/SMS campaign and reporting on results is required. Experience with A/B testing, messaging, and post-campaign analysis. Certified as an Eloqua preferred. Salesforce.com or related CRM experience is a plus. Knowledge of data capture and hygiene strategies. Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities. Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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