Sr. Manager Brand Marketing, Smartphone Integrated Marketing at Samsung in Plano, TX
Position
Summary:
The Sr. Manager of Brand Marketing is a key role within the Product Marketing Team tasked with Defining, Designing, and Delivering successful GTM strategies in support of defined products and seasonal campaigns within the Samsung Mobile Product Portfolio.Role and Responsibilities Lead the learning agenda for the assigned product line in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management. Design the Go to Market Strategy for each launch, lead its internal alignment within both SEA and HQ stakeholders, define and own the Objectives, Goals, Strategies and Measures (OGSM). Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments 2) Leading the preparation of the messaging strategies and toolkits. Design and activate against an Integrate Marketing Communication plan spanning from ATL to Retail with direct oversight of Paid and Owned Channels planning design and execution. Lead and coordinate the Samsung Electronics of America (SEA) Integrated Marketing Teams assigned to each launch as well as lead the inter-agencies partners assigned in support. Coordinate and engage support from within the Mobile Marketing Organization, provide the guidance required for the production and activation of tactics across multiple channels including TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers, Brand Experience, PR and Press Releases. Leads the sales, revenue and overall financial performance of each launch with direct responsibility over the efficiency and effectiveness of the plan against defined and aligned KPIs. Ensure all Launch Campaigns deliver against aligned OGSM, in compliance with the broader Mobile Marketing GTM and OGSM as well in compliance with the portfolio and brand equity guidelines. Review and approve all communications assets, advertising, promotional materials, public relations announcements, press releases. Skills and
Qualifications:
Bachelor's Degree with 12
years of experience or Master's Degree with 8
years of experience building and executing CRM strategies and campaigns across email, push notifications and personalized digital experiences Ability to lead within a very large and matrixed organization Quick thinker, able to make connections within various elements of marketing plans, ever changing market dynamics and business performance. Strong ability to adapt to change and provide confident direction in a very fast-paced environment. 10
years of experience in leading the marketing strategy and execution in consumer centered organization, experience in the CPG or Electronics business is a plus. Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans. Proven performance in developing and executing strategies that deliver wins for the consumer, the customer and the company. Solid background in Marketing Mix fundamentals as well as how to best leverage the optimal media mix to achieve set objectives. Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives Necessary Skills & Attributes:
Develop and maintain excellent working relationships with all assigned levels within and outside the company. Plan, organize, and prioritize multiple assignments and projects. Review detailed product development, marketing documents and media materials as needed. Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels. Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications. The ability to develop tasks and work assignments, based on sometime vaguely defined objectives. Physical/Mental Demands and Working Conditions:
The position requires the ability to perform the essential duties and responsibilities in the following environment:
Work is generally performed in an office environment. Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods. The movement and transportation of equipment, most of the time under 25 pounds. Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress. Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas. Frequently works additional hours beyond normal schedule. Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company's competitive position.
Salary Range:
$200K -- $250K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Summary:
The Sr. Manager of Brand Marketing is a key role within the Product Marketing Team tasked with Defining, Designing, and Delivering successful GTM strategies in support of defined products and seasonal campaigns within the Samsung Mobile Product Portfolio.Role and Responsibilities Lead the learning agenda for the assigned product line in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management. Design the Go to Market Strategy for each launch, lead its internal alignment within both SEA and HQ stakeholders, define and own the Objectives, Goals, Strategies and Measures (OGSM). Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments 2) Leading the preparation of the messaging strategies and toolkits. Design and activate against an Integrate Marketing Communication plan spanning from ATL to Retail with direct oversight of Paid and Owned Channels planning design and execution. Lead and coordinate the Samsung Electronics of America (SEA) Integrated Marketing Teams assigned to each launch as well as lead the inter-agencies partners assigned in support. Coordinate and engage support from within the Mobile Marketing Organization, provide the guidance required for the production and activation of tactics across multiple channels including TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers, Brand Experience, PR and Press Releases. Leads the sales, revenue and overall financial performance of each launch with direct responsibility over the efficiency and effectiveness of the plan against defined and aligned KPIs. Ensure all Launch Campaigns deliver against aligned OGSM, in compliance with the broader Mobile Marketing GTM and OGSM as well in compliance with the portfolio and brand equity guidelines. Review and approve all communications assets, advertising, promotional materials, public relations announcements, press releases. Skills and
Qualifications:
Bachelor's Degree with 12
years of experience or Master's Degree with 8
years of experience building and executing CRM strategies and campaigns across email, push notifications and personalized digital experiences Ability to lead within a very large and matrixed organization Quick thinker, able to make connections within various elements of marketing plans, ever changing market dynamics and business performance. Strong ability to adapt to change and provide confident direction in a very fast-paced environment. 10
years of experience in leading the marketing strategy and execution in consumer centered organization, experience in the CPG or Electronics business is a plus. Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans. Proven performance in developing and executing strategies that deliver wins for the consumer, the customer and the company. Solid background in Marketing Mix fundamentals as well as how to best leverage the optimal media mix to achieve set objectives. Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives Necessary Skills & Attributes:
Develop and maintain excellent working relationships with all assigned levels within and outside the company. Plan, organize, and prioritize multiple assignments and projects. Review detailed product development, marketing documents and media materials as needed. Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels. Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications. The ability to develop tasks and work assignments, based on sometime vaguely defined objectives. Physical/Mental Demands and Working Conditions:
The position requires the ability to perform the essential duties and responsibilities in the following environment:
Work is generally performed in an office environment. Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods. The movement and transportation of equipment, most of the time under 25 pounds. Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress. Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas. Frequently works additional hours beyond normal schedule. Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company's competitive position.
Salary Range:
$200K -- $250K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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